STORAGE WARS: THE GAME

Storage Wars: The Game is an auction & hidden object social game on facebook based on the hit A&E TV show. SW:TG features a heart-pounding mix of frantic auction bidding, storage room evaluation, searching for hidden treasures and snappy comments by the other bidders.

• My role on the Storage Wars: The Game
  Created and maintained all game design documents that clearly and concisely presented feature designs to both our internal team and to brand partners for approval.

• Distilled the essence of the bidding game in the TV into core aspects that the target audience would associate with the brand and find tremendously fun and engaging. Evangelized those as a direction for the game to both brand partners and our internal team. Core aspects were: estimating the value of storage lockers, fast paced bidding, hidden object gameplay, remarkable treasures and witty dialog.

• Led the team in designing auction and progression systems that were filled with colorful narrative and engaging mechanics.

• Designed auction features to help players judge the retail value of collectibles while still maintaining mystery and randomness.

• Designed a variety of useful premium power ups that drove a substantial portion of our monetization.

• Collaborated with brand partners to create storylines and NPC character personalities that matched the real life bidders from the Storage Wars TV show.

• Created and maintained detailed economy charts and projections that accurately predicted player progression through the content for a variety of player archetypes.

• Designed and implemented multiple revisions of the economy, improving retention and engagement.

• Designed auction system to get maximum reusability out of art assets to reduce the art team’s content creation burden.

• Created thousands of item descriptions to create mystery and anticipation for the reveal of each item in a storage locker.

• Ran numerous AB tests and analyzed results to continuously improve core KPIs for engagement and monetization.