Taps to Riches

Taps to Riches is Casual Idle game for players who dream of making it big in the business world! There are more than 70 businesses to buy and nearly 1000 collectable advisors to find and level up across 3 delightfully wacky worlds.

My Role on Taps to Riches:

I was responsible for designing core gameplay features, most monetization feature, and most supporting features that facilitate retention, live-ops and content.

During several years of development, I led the team in significantly raising core KPIs for retention and monetization. Some

-We frequently used Taps to Riches as a platform to experiment with rewarded video features and delivered significant revenue gains that were translated to other games in our catalogue.
-I collaborated closely with the art, engineering and QA teams to deliver many significant revisions to the first time user experience, achieving incremental retention gains each time. Even small gains at the top of the funnel are big wins!
-I worked with the engineering and QA teams to design and implement a major overhaul the math formulas for business stats that made testing new and more flexible variations of the game economy much easier. I used the tools make several revisions to the economy resulting in incremental retention gains each time. After I move on to another project, another designer used the economy tools to make even more gains! Designing your features to be easy to work with creates great opportunities for improving your product far into the future.

Check out the Taps to Riches trailer!

Check out this player who bought all 70+ building across all 3 worlds!

Check out this player who gives you a peek at some of the rewarded video options and other premium features.

Check out this player going through the first time user experience and having a blast discovering how all the feature work!