Coin Dozer: Haunted

Coin Dozer: Haunted is Casual Casino game with all your favorite Halloween season monsters turned into adorable collectable prizes. It is is a variation of Game Circus’ most successful mobile coin pusher, Coin Dozer. Because it was a variant of the original game, our goal was to keep core gameplay and existing monetization and engagement features in place, while adding exciting gameplay elements that help it stand out from the original and be a step above other competitors in the app store.

My Role on Coin Dozer Haunted:

• I collaborated with cross-disciplinary teams to design the differentiating factors, such as theme, collectible characters, and minigame before entering production to ensure that the project stayed on time and under budget.

• I designed and documented several new special coin and item types that altered gameplay with an eye towards both fun and monetization potential.

• I designed the Full Moon Coin which turned other coins and items on the coin pusher into more valuable ones for a limited time. This created opportunities for players to spend a bit of premium currency to keep the effect going.

• The Ghost Coin I designed activated the Ghost Hunt minigame which gave players a chance to find ghosts hidden in a haunted house. Ghosts were worth a variety of points and collecting enough points each round allowed the player to progress to the next round. Each subsequent round offered better prizes. This minigame was such an effective premium currency sink and rewarded video placement that it was translated into the original Coin Dozer game where it still drives a substantial portion of revenue of currency sinking.

To see the new game mechanics and Haunted House themed art in action, check out this video recorded by one of our players!