Shark Tank Tycoon

Shark Tank Tycoon is a casual business idle game based on the long-running hit TV show. In Shark Tank Tycoon players take on the role of a Shark, making deals to buy small businesses and then working to expand them into global empires.

My Role on Shark Tank Tycoon

• Created and maintained all game design documents from the largest features to the smallest.

• Ensured we delivered fun for our players across all aspects of the game, moment to moment gameplay, micro-interactions, user interface, progression, meta, economy, and content.

• Led the team in the rapid development of many prototypes used for finding the perfect intersection of mechanics and presentation that delighted our players with fun gameplay and delivered on brand partner expectations.

• Collaborated with brand partners to ensure gameplay, themes, and content fit the brand.

• Designed core idle gameplay.

• Designed idle metagame.

• Designed & balanced core game and live-ops game economies to complement each other.

• Created a variety of minigames and activities that delivered quick bursts of gameplay that matched the tone and style of the TV show’s product evaluations. Content was kept fresh through the creation of hundreds of products and entrepreneur NPCs that were dynamically mixed and matched to create thousands of unique product pitches for the player to evaluate and bid on.

• Collaborated with cross-functional teams to create content for all aspects of the game for businesses, characters, live operations, and more.

• Designed multiple live-ops systems that were capable of running events with or without human intervention.

• Delivered substantial tutorial funnel and retention improvements through innovative designs, targeted focus groups, player feedback, and careful review of analytics.

• Delivered continuous video monetization KPI growth by designing game features that were more fun to use when coupled with watching a rewarded video, easy to access and understand, as well as being clear value additions for the player.

• Delivered significant IAP monetization growth by iterating on the value, content, placement, and communication around IAPs.

• Successfully increased user comprehension of complex game systems through continual iteration of pacing, descriptions, and dynamic tutorials.

• Collaborated with all departments to design and implement Live-Ops content months in advance to ensure a steady flow of exciting new content for players.

Check out the Shark Tank Tycoon trailer and example gameplay videos below.

Think you’ve got what it takes to be a Shark and make millions? Try your luck at the investing minigame like this player!

Check out this player go through the First-Time-User-Experience!